Hi Dan:
Loved reading the report. It was nice to read to gauge where we fell in as a company, too! You mentioned about distribution in your original post. I wanted to speak to that. We have to distribute our content. Yes, we have to have our content on our website so we are "always on" for our visitors, prospects and customers. But the visitors to the website is such a small fraction to all the people out there. That is where pushing content out through our social, partner, etc. channels is key and then providing the CTA's in the social to pull them to our websites is important. I thought the "24% consider "getting an audience to engage with our content" as one of the two biggest content marketing challenges" stat was low or people aren't being honest. I would expect it to be higher. The goal of content marketing needs to be to tell stories in a emotional, resonating way to get people to act on the content. Great work on the report. BTW, I loved Epic Content Marketing. All of Joe Pulizzi's books are spot on!