Tableau Software is one of the fastest growing technology companies in the world, with 100% annual sales growth. Tableau makes fast analytics and visualization products that help people see and understand data of any size or format. The company is on its way to becoming a large, market-defining company in the business intelligence industry and is next in a long line of high profile Stanford spinouts (e.g., Google, Yahoo, VMWare). Customers of all sizes use our products, from Fortune 500 companies, to video game designers, to scientists in the jungles of Central America, to high school principals. Our software is for anyone with data and questions! Additionally, Tableau’s web products (http://TableauPublic.com) are used by bloggers, journalists, and major media web sites to share data online as interactive visualizations. Check out our products at:http://www.tableausoftware.com/product-tour.
Tableau’s culture is casual yet high energy. We are passionate about our product and loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Tableau offers exceptional professional and financial growth potential. What you’ll be doing…
As Tableau’s Marketing Campaign Manager, you’ll be responsible for conceptualizing, executing, and managing demand generation and nurture campaigns. You will utilize your ability to take-charge, be technically sophisticated, and a analytical but highly creative marketer. Some of the thing you’ll be doing include: - Email Marketing– Plan, design, and execute email communications. Utilize deep understanding of how to segment the in-house database and general market in order to execute end-to-end campaigns
- Database Marketing– Maintain the integrity and effectiveness of our database by cleaning, importing, and appending data. Understand the best ways to segment and leverage this asset to provide more effective campaigns, better lead management, and stellar analytics
- Marketing Automation– Use Eloqua to deliver timely and relevant emails and turn data into actionable tools for sales and executives
- Lead Management– Understand and enhance the systems that manage, qualify, and score prospects
- Online Marketing– Be familiar with SEO, Paid Search (Google, Bing), Social Media, website user experience, online events, and all things digital marketing
- Web Design & Maintenance– Define and test projects for web developers, and work closely with technical teams
- Optimization– Perform A/B and multivariate testing on landing pages and emails to optimize conversion marketing efforts
- Analytics– Use tools like Tableau, Google Analytics and Omniture to analyze site, campaign, and email traffic, as well as build and maintain KPI and closed loop marketing reports and dashboards using business intelligence tools like Tableau
- Marketing Best Practices– Stay abreast of marketing best practices in all of the above topics and provide strategic input on how to incrementally improve each one
- Cross Functional Teamwork– Work with Product Marketing, Marketing Programs, Business Systems, IT, and Sales to deploy effective campaigns
Who you are …- Technically Savvy and Creative. You not only understand how technology and process can advance and help improve marketing but you know how to actually create and build online marketing programs using sophisticated marketing automation software like Eloqua. Yet, you never lose sight of the creative process. You have a demonstrated ability with HTML and Adobe Creative Suite. You also have experience with a CRM, preferably Salesforce.com. CMS experience with tools like Drupal a big plus.
- Domain. Familiar with SEO strategy and techniques and paid searchers such as Google, Bing and business.com.
- Analytical and Curious. You love understanding data, patterns and trends. Numbers are your friends. You can dig into the details but always see the big picture.
- Energy and Enthusiasm. Energy and enthusiasm are your hallmarks. You think out of the box and wow people with your interesting angles and quality work.
- A True Team Player. You’re the best at what you do and you know how to work with your colleagues to get the best from them.
- Communicator. Your excellent written and oral communication skills are top notch.
- Motivated. You want to learn and thrive with a fast-growing company.
- Educated. You have a BA degree in Marketing or equivalent related experience.
Tableau is an Equal Opportunity Employer To learn more about Tableau’s mission, please visit: http://mission.tableausoftware.com |