Denver, CO, United StatesMarketing Full-Time Marketing Automation Specialist
ReadyTalk’s Marketing Automation Specialist supports the execution and measurement of marketing programs using Eloqua, our marketing automation platform. This role is responsible for the execution and maintenance of our nurturing campaigns, lead scoring, webinar and email programs as well as list uploads. The candidate will work closely with the Demand Generation team to maximize the effectiveness of its programs to drive both the quantity and quality of leads, and improve conversion to SQOs.
Requirements - Bachelor's degree in marketing or equivalent experience
- 1-3 years B2B marketing experience in technology, focus in operations/automation
- 2+ years’ experience working in the Eloqua marketing automation platform
Primary Duties- Support marketing automation practice, including testing/optimization, segmentation-based automation and key messaging
- Technical design, configuration, implementation and customization of marketing automation programs and campaigns
- Perform campaign execution tasks including creation of landing pages, forms and emails
- Implement and manage performance tracking and analysis tools
- Analysis and understanding of performance and effectiveness of our marketing automation campaign attributions (closed loop reporting)
- Regular testing, continual improvement and optimization for forms, landing pages, emails and cloud connectors
- Support the Demand Generation and Sales team in campaign and asset creation, list pulls and sales enablement
- Develop and employ advanced, multi-touch, persona-based nurture campaigns
- Troubleshoot platform issues and solve them with the help of Eloqua Support
- Handle logistics for the ReadyTalk webinar series
- Manage email preferences – custom subscription management
Secondary Duties- Support product launches including collateral, landing page and form modifications
- Marketing and sales monthly metrics: MQLs, SALs, SQOs
- Support tradeshow logistics, specifically pre- and post-event follow-up
Skills- Expert in Eloqua is a MUST – Fundamentals and Product Master/Critical Thinker and Problem Solver – ability to theorize what potentially could go wrong
- Attentive to details, experienced at using analytics and data for decision making
- Aptitude to effectively prioritize and complete multiple tasks
- Knowledge of best practices for email and landing page design
- Proficiency in CRM software , especially salesforce.com is a plus
- Skillful in Microsoft Office application: Word, Excel, PowerPoint
- Ability to utilize Google Analytics and social media platforms
- Skill using InDesign/Illustrator and Photoshop is preferred
ReadyTalk is an Equal Opportunity Employer |