As part of our phenomenal growth, we are looking for an Eloqua expert to join our fast growing international marketing team, to lead the use of our Eloqua Marketing Automation Platform globally to drive efficiency, effectiveness and sales growth. As our new Marketing Automation Manager, you will be part of Trustpilot’s journey to build our CRM capability that is necessary to continue to drive our success.
Reporting to the Global Director of Marketing Operations, Trustpilot’s new Marketing Automation Manager will enable us to accelerate our use of Eloqua, driving sales and marketing effectiveness throughout the funnel. We are looking for a strong technical specialist, capable of taking the technical lead on all marketing automation programs and projects, while being supported by Eloqua partners.
More about your role and responsibilities
- Day to day management of the Eloqua platform
- Support marketing managers and cross functional team members to set up, test and launch automated demand generation and lead nurturing campaigns using Eloqua
- Maintain existing interfaces with other systems (e.g. SFDC) and build new interfaces as required
- Identify new opportunities to generate leads through CRM capability improvements
- Develop and execute global strategies to maximize and optimize the database quality
- Work closely with the web team to improve the capturing of information of web visitors’ activities
- System super-user: train and support users of the Marketing Automation platform across the organisation (globally).
- Monitor and analyse the effectiveness of campaigns and provide guidance and best practices for areas of improvement
- Implementation of activities within defined timescales
- This role could be located in our offices in London, New York or Copenhagen and will require occasional travel to the other offices
Your Profile
As an ideal candidate you have been working with a marketing automation platform for 2-5 years with at least 18 months experience using Eloqua.
- Previous exposure to the following is critical:
- Campaign canvas
- Program Builder
- Form creation
- Custom Data objects (Data cards)
- Troubleshooting system integrations
- Previous exposure to the following is advantageous:
- Page tagging
- Set up of Eloqua Apps
- Html, Javascript, CSS
- Eloqua Insight
- Advanced skills using MS Excel and MS Access
- You are highly organised with excellent project management ability and strong attention to detail.
- Clear understanding of the legal implications of handling personal data and the consequences of misuse.
- You are an enthusiastic team player who is also diplomatic, works well with peers as well as an effective communicator
We offer you
- A key part of an very exciting and unique international growth journey
- The chance to work with an Eloqua Markie winner and push the boundaries of what can be achieved with Eloqua and Salesforce.com
- Great colleagues and a social working environment
- Nice office locations with occasional travel
- Highly competitive salary
Application
If you see yourself in this role, and you are interested to know more, visit www.trustpilot.com or contact Callie Ebben on (+45) 31343238 or email ceb@trustpilot.com .
When you submit your application through the link, make sure to upload a personalized cover letter, in which you describe, why you would be our ideal Marketing Automation Manager.